Undergraduate Work

 

The Land Transport Authority (LTA) has launched the Walk Cycle Ride campaign in an attempt to encourage Singaporeans to ditch cars for public transport and walkways. Campaign materials were crafted for places with or near public transport — train stations, bus stops and inside trains/buses.

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The tone of the message comes across as bold and poses the question back to readers, inducing a sense of urgency while proving that walking the extra mile has almost immediate tangible benefits.