Undergraduate Work
Your Helpful Kaki is a campaign designed to strengthen the bridge between technology and elderly care in Singapore with the chosen product, Google Home. Caretakers of the elderly, typically young working adults as their children, are seen as the primary target audience. Visual-heavy content with a light-hearted tone for messages is used to relate to the needs of the caretakers and their lifestyles.
I contributed to art and creative direction, copywriting and as a film director.
Posters were designed to have ample negative space, signifying clarity, cleanliness and minimalism to represent Google Home's ability to beautifully blend into a home and simplify your everyday life.
The short film was crafted to showcase a clear 'before' and 'after' a young Singaporean adult installs a Google Home at home, with his elderly father. He juggles work and elderly care and finds himself to be happier and worry-free after living with a smart mini assistant.
